AUS/NZ NIKE LAUNCH
SOCIAL MEDIA LAUNCH PLAN
STORIES
MAY 21-23RD
LAUNCH TIME
AUS/NZ: THURSDAY MAY 21ST
Time: 8:00AM AEDT / 10:00AM NZDT
Bio Update
GLOBAL NIKE TRAINING PARTNER
Key actions
Story & Grids must go up simultaneously
Please do not post anything on Stories or the Grid on launch day. All content must be exclusively focused on the TYG X Nike training launch.
Time: 8:00AM AEDT / 10:00AM NZDT
THUR
FRI
SAT
WK 1 // GRID
MAY 21ST & 23RD
THURSDAY
-
@theyard_gym is officially the first Global Nike Training Partner.
To our Members, this one is for you. Let’s work.
SATURDAY
Time: 8:00AM AEDT / 10:00AM NZDT
-
The biggest collab since RIG met TURF.
PROFILE SWAP
PROFILE ICON UPDATE (MANDATORY)
All locations are required to switch their profile icon from TYG to Nike at 8:00AM AEDT / 10:00AM NZDT on launch day.
The Nike profile icon must go live the day the campaign launches ( 21ST MAY )
This icon is to remain active for 48 hours only
After 48 hours, all locations must immediately revert back to the YARD logo
Failure to switch back will result in misalignment across the network mission.
Access:
