SOCIAL MEDIA LAUNCH PLANNER
This Nike partnership rollout provides clear direction on what to post, when to post, and how to execute ensuring full alignment across the YARD network and maximum impact at launch.
All locations must follow the content schedule exactly to maintain a unified global presence.
YOUR NIKE PARTNERSHIP PLAYBOOK
This Nike partnership is one of the most important brand moments we’ve delivered across the YARD network. Your location plays a key role in ensuring a unified, high-impact launch across all markets.
To support this rollout, a dedicated content schedule has been created for your location. This provides clear direction on what to post, when to post, and how to execute ensuring consistency and maximum impact across our TYG network.
LAUNCH RULES
When can we start posting?
1
Content will be available in your planner 24 hours before launch.
Do not post anything before the official launch time.
What happens 24 hours before launch?
2
There is a full content blackout:
No Stories
No Grid Posts
No early leaks or previews
When is the official launch time?
3
USA: DAY 01 — MAY 21
Time: 12:00PM PST
AUS/NZ: DAY 01 — 22ND
Time: 6:00AM AEDT / 8:00AM NZDT
Are there any brand requirements?
4
Yes, all locations must switch their social icons from TYG to Nike day of launch.