USA NIKE LAUNCH
SOCIAL MEDIA LAUNCH PLAN
21ST MAY
THURSDAY
-
The Official Partner of Nike Training
LAUNCH TIME
AUS/NZ: 21ST
Time: 6:00AM AEDT / 8:00AM NZDT
Bio Update
The Official Partner of Nike Training
Key actions
Story & Grids must go up simultaneously
STORIES
MAY 21 - 28
Time: 7:30 AEDT / 10:30AM NZDT
WED
THUR
FRI
HERO LAUNCH
SAT
SUN
MON
YOUTUBE TEASER
MAY 24
-
When Nike Training backs it,
you know it’s different.
The Yard Gym.
-
Built on performance. Backed by the best.
THE YARD × NIKE TRAINING
WK 1 // GRID
MAY 21 - 28
MAY 21
MAY 23
HERO LAUNCH
-
The Official Partner of Nike Training
Time: 8:00AM AEDT / 10:00AM NZDT
PROFILE SWAP
PROFILE ICON UPDATE (MANDATORY)
All locations are required to switch their profile icon from TYG to Nike on launch day.
The Nike profile icon must go live the day the campaign launches ( 21MAY )
This icon is to remain active for 48 hours only
After 48 hours, all locations must immediately revert back to the YARD logo
Failure to switch back will result in misalignment across the network mission.
Access:
TUES
YOUTUBE TEASER