USA NIKE LAUNCH

SOCIAL MEDIA LAUNCH PLAN

3 DAY LAUNCH

STORIES

MAY 20-22ND

LAUNCH TIME

USA
Thursday May 20th
9:00 AM PST

Bio Update
GLOBAL NIKE TRAINING PARTNER

Key actions
Story & Grids must go up simultaneously

Please do not post anything on Stories or the Grid on launch day. All content must be exclusively focused on the TYG X Nike training launch.

Time: 9:00AM PST

WED

THUR

FRI

WK 1 // GRID

MAY 20TH & 22ND

WEDNESDAY

  • @theyard_gym is officially the first Global Nike Training Partner. To our Members, this one is for you.

    Let’s work.

FRIDAY

  • The biggest collab since RIG met TURF.

PROFILE SWAP

PROFILE ICON UPDATE (MANDATORY)

All locations are required to switch their profile icon from TYG to Nike at 9:00am PST on launch day.

  • The Nike profile icon must go live the day the campaign launches ( 20TH MAY )

  • This icon is to remain active for 48 hours only

After 48 hours, all locations must immediately revert back to the YARD logo

Failure to switch back will result in misalignment across the network mission.

Access:


CLICK HERE